The Paradise
Graphic Direction, Promotional Campaign & Official Website
3D Animated Feature Film / Cinema (Argentina)
El Paraíso is an Argentine 3D animated feature film inspired by the film noir genre. It stands as the first Latin American feature rendered entirely using Unreal Engine. At md diseño, we developed the complete graphic and digital ecosystem for its theatrical release, encompassing print advertising, digital assets, and the official web platform.
- Client / Production: El Paraíso (Argentine Feature Film)
- Directors: Fernando Sirianni & Federico Breser
- Technical Milestone: First Latin American feature rendered in Unreal Engine
- Studio Deliverables:
– Official Poster Art & Outdoor Advertising
– Custom Web Development for Theatrical Premiere
– Promotional Merchandising Line
– Digital Campaigns, Email Marketing & Banners
Outdoor Advertising & Print
Promotional Graphic Design & Billboard Campaigns
We conceptualized and laid out the official poster series, marquees, and roll-up banners for cinema lobbies and outdoor spaces. The design language leveraged the high-contrast aesthetic of noir, pairing dramatic 3D renders with strong typography for maximum public visibility.
Official Web Platform
Promotional Web Development
We designed and built the official landing platform for the theatrical launch. The web interface was engineered for an immersive user experience, integrating trailers, high-resolution character showcases, and screening schedules.
Merchandising & Digital Assets
Collectible Merchandising & Digital Distribution
We created an exclusive series of collectible postcards highlighting individual cast characters alongside press merchandising. Additionally, we produced a complete digital asset suite for email marketing and social media advertising.
