Lucelma Prudêncio
Visual Identity, Digital Strategy & Editorial Design
Health & Wellness / Massage Therapy (Brazil)
Lucelma Prudêncio is a professional massage therapist dedicated to health and well-being in Rio de Janeiro, Brazil. At md diseño, we developed a comprehensive visual strategy to consolidate her brand presence and expand her digital reach.
We built a cohesive graphic system ranging from logo creation and typographic rules to social media content architecture and printed promotional assets.
- Client / Brand: Lucelma Prudêncio Massoterapia
- Location: Cabo Frio, Rio de Janeiro, Brazil
- Studio Services:
– Logo Design & Brand Identity
– Color Palette & Typographic System
– Social Media Strategy & Content Planning
– Promotional Collateral & Editorial Design
Visual Identity & Branding System
Branding, Logo & Color Palette
We developed a definitive logo and a chromatic system centered around serene, professional shades (#004A5B, #108299, #D4ECFF). Carefully paired typography and clean visual assets establish balance and warmth, conveying the serenity and trustworthiness core to her services.
Digital Strategy & Content
Visual Management & Social Media Ecosystem
We planned and structured a content grid for Instagram and Facebook highlighting personalized therapy protocols. Standardized templates, clear messaging, and a welcoming approach helped build an engaged community and elevate professional authority.
Print & Promotional Assets
Editorial Design & Corporate Brochures
We designed informative brochures and flyers for treatment protocols (such as Turbo-Detox and Lymphatic Drainage). Every print asset was crafted to prepress standards to ensure accurate color reproduction and an exceptional in-clinic presentation.
